If you’re on social media, you’ve noticed you’re not the only one in your industry sharing great advice and searching for potential clients. The Internet is full of smart, determined individuals. No longer are you only competing with other insurance agents or individuals in your industry in your town. Social media has expanded your range of competition much farther, especially for products and services that can be bought through social commerce. It’s not easy, but those determined to stand out and have their voice heard in a crowd can do so through strategic efforts. We’ve put together the following tips to help you position yourself as a thought leader in your industry:
Find your niche and be well informed. This is the first step to success. You need to find what topics you’re knowledgeable and passionate about and then continue to learn more. As a thought leader, you never stop learning and yearning to be better informed about your subject. Once you are well informed, you need to begin to develop opinions and back it up with facts that will help others succeed in your industry.
Write a blog and share your expertise on social media. Utilize your blog and social media together in efforts to share your knowledge, opinions and experience with readers. Invite people to visit your blog through your social media outlets and other digital marketing efforts and begin to write thought-provoking posts. Learning how to correctly use social media as an insurance agent is a whole blog post in itself. Be sure to check our blog for our previous post on the subject.
Lend your knowledge. Whether you’re speaking at events, writing guest blogs or commenting on your area of expertise for media outlets, you need to get your name and thoughts out there. This is the best way to share your expertise and credential yourself and your business. It will also help you network, gain clients and draw individuals to your social media outlets and blog.
Once you have established yourself as an expert in your field, the public’s trust in you and your business will grow. It will build your credibility, visibility and will increase your sales, clients and reputation. What else can experts do to stand out in a crowded marketplace?