This week we’re spotlighting one of Laser Image’s most popular services: Campaign Manager. You’ve probably seen us post about our Campaign Manager service on our Twitter page, but 140 characters isn’t enough to tell you why we love this service, or how easily it can improve the success of your campaigns.
Laser Image is dedicated to making your life easier and helping you manage your time efficiently and effectively. This is why we created Campaign Manager, a service that allows you to create campaigns in five easy steps, while managing all of your campaigns from one simple, easy to use dashboard. Don’t be intimidated by the technological aspects of the service, we know how frustrating it can be to deal with technology that doesn’t work, which is why our specialists are there to guide you through every step of the process.
Our 60-second video provides you with a quick overview of how Campaign Manager works:
Effective campaigns are critical to the success of your company, but can be overwhelming when analyzed as a whole. Campaign Manager breaks down the campaign process into five easy steps, including choosing your data sources and creating an execution timeline. Campaigns will not run themselves, but with the help of Campaign Manager the work a campaign will require from you will decrease significantly. Campaign Manager even allows you to establish an automated billing method so you see results in a timely manner.
Bottom line: Campaign Manager helps you work smarter, not harder.
Interested in learning more about Campaign Manager? Contact a Laser Image specialist here or by calling us at (866) 812-3491.
Laser Image has achieved great success in Dallas, and while we would like to think it is all due to our devotion to the technology industry, our customers, and our employees, we know there is something bigger at work. Here are five reasons why Dallas is the perfect place to start your next business venture:
- In 2013, CNN Money named Dallas-Fort Worth the seventh “most business-friendly city.” The article states that the area is experiencing a time of rapid growth, and due to the influx of larger companies to the area, there is a greater need for service providers to these companies. As a company that provides technological services to these larger companies, we know we owe a portion of our success to the numerous companies who call Dallas home.
- The Dallas Morning News evaluated cities to determine their “small business friendliness” based on 11 characteristics. Dallas received an ‘A’ or ‘A-‘ in 10 out of these 11 categories, including “ease of starting a business,” “ease of hiring,” and “regulations.” That’s a pretty good average, if you ask us!
- Dallas’ reputation as a business friendly city isn’t new. In 2009, Examiner reported that Dallas ranked third in “entrepreneur friendly states.” The Small Business & Entrepreneurship Council’s 2009 Small Business Survival Index highlights areas such as taxes, crime and healthcare. The article also references the Texas Enterprise Fund, which assists small businesses.
- Dallas cares about the environment. If you’re dedicated to starting an eco-friendly business, Dallas is one of the best places to be. In April 2013, the Dallas Morning News featured ten Dallas companies, ranging in size and industry, which are devoted to the environment. From large companies such as Southwest Airlines and Texas Instruments, to small start-ups such as Solecan, Dallas companies will share your dedication to the environment and not just your bottom line.
- Startup companies, including technology startups, can feel at home. An article by DallasTechScene.com credits the low cost of living, as well as low property and sales taxes, to the success of Dallas startups. Interested in starting your own technology company? The article also features five techcompanies that got their start in Dallas.
Laser Image’s success wouldn’t be possible without the support of Dallas and its economically friendly process for new start-up businesses. Thank you Dallas for making it easier to take on the challenge of starting your own business!
Mobile Internet usage has skyrocketed in the last few years and statistics show it will soon surpass desktop Internet usage. This means that if you’re not creating a mobile application, you’re going to be left behind, and fast. But how do you ensure you’ll get the best mobile application for your business that will meet your customers’ needs? In her latest article in The Huffington Post, Laser Image CEO Barbara Morris explains the five essential questions you need to be asking before hiring a mobile app developer.
Some of the questions Morris recommends asking include:
- What applications have you created in my industry?
- How will you measure the success of the app?
While these questions can be essential in deciding the best developer for your application needs, you also need to take into consideration questions based on your industry. It’s important to gather as much information from your potential mobile app developer before taking the leap into a partnership. If chosen correctly, an application can be a giant leap forward for your business.
Our LeadForce mobile application is an example of how application development needs to be specific for each industry. This application is great for on-the-go lead distribution; mapping and reporting dashboards for insurance agents in real-time; and helping them optimize their selling efforts. It’s one thing to create a great application, but it’s another to ensure it will meet and exceed your consumer’s wants and needs.
You can read Barbara’s article in full and her top five questions to ask your mobile app developer here: http://huff.to/1ad14Fu
Because both of Laser Image’s founders are women (Barbara Morris and Chele Butler), the role of women in the workplace is a cause very close to our hearts. We have seen the power of what two women can create – a top software company in an exponentially growing metropolis. In fact, we were ranked 39 out of 70 on “Dallas Business Journal’s Largest North Texas Women Owned Businesses” list (see our blog about it!) and we’re proud that 69 percent of our employees are female.
It’s not just Laser Image women that are thriving in the workplace. According to an article by Forbes, “the number of female CEOs of Fortune 500 companies has increased by 65 percent in just three years.” That statistic is astonishing and inspiring!
Last month was “National Women’s Small Business Month.” The Fox Small Business Center reports “…only 5% of small-business owners were women in 1970. Today, 30% of all small businesses are owned by women.” According to an article by The Huffington Post, “women own 8.6 million businesses in the U.S.” Laser Image is proud to be a part of that statistic, and we feel it is part of our duty to band together with other female-owned businesses.
Let’s support each other, continue to prosper and increase the number of female CEOs!
Company culture is very important to Laser Image. Since we’re always sharing tips on our social media channels, we decided it was time to show you how we celebrate company culture at the Laser Image office!
Last week, we hosted a company Halloween party. Our founders, Barbara Morris and Chele Butler, dressed up as Bonnie and Clyde. They even rented an era-appropriate car for the occasion!
The highlight of our Halloween party was the costume contest held in our lobby. With both female and male costume categories, employees had the chance to win $500 (first place), $250 (second place) or $100 (third place). First place in the female costume category went to a hot air balloon, and Yoda took first place in the male category. Everyone had the chance to present their costume to the company and we loved seeing everyone’s personal style shine through! We also hosted a door decorating contest to let everyone’s creativity shine.
We know our company’s success doesn’t just depend on what happens in the conference rooms or when our employees are crunching numbers. Research shows us that company culture plays one of the largest roles in a company’s success. We were thrilled to celebrate the holiday with our employees!
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management for 2013. Laser Image’s own CEO, Barbara Morris, and President, Chele Butler, are both nominated based on their outstanding work and dedication to lead management solutions for the insurance industry. The nominations are based on the work of individuals who have given their time and expertise in the field of lead management and are being recognized for their exceptional work.
Barbara Morris, founder of Laser Image, leads the overall open source and Linux strategy across Laser Image. She is focused on creating products ranging from traditional direct mail to the latest mobile technology and developing custom solutions to address clients’ unique business problems. This involves being on the forefront of technology. Recently, Morris introduced new mobile application development programs to create the best mobile applications possible for clients.
Chele Butler, co-founder of Laser Image, leads a talented team of production managers recognized for their creativity and superior customer service. Butler directs the product applications support and technical services teams committed to broadening Laser Image’s business solutions. Butler also plays an integral role in all new product communications.
Everyone at Laser Image is excited for Morris and Butler and their accomplishments in the past year. If you would like to vote for either Morris and Butler, or both, you can vote here. You are able to cast one ballot with up to three non-duplicated votes. The winners of the award are based on number of votes they receive and the winners will be announced on December 5.
Laser Image is excited to announce that we will be sponsoring a team in this week’s CASA Superhero 5K and Family Fun Run!
The 5K will take place this Saturday, Nov. 2 at the Wilkerson-Sanders Stadium in Rockwall. The race starts at 9 a.m. and features a costume contest, children’s area, awards ceremonies, and food and drinks. Laser Image will have six employees racing with the team! They even created their own shirts for the cause, incorporating their company logo with the CASA 5K logo.
Court Appointed Special Advocates (CASA) was founded in 1977 when a Seattle Superior Court Judge began appointing community volunteers to work on behalf of children in his court in response to an overwhelmed child welfare system. These volunteers provided the children with individualized attention, while gathering facts to help the judge make important decisions on behalf of abused and neglected children. Dallas CASA, one of three pilot programs established in 1979, has grown to 650 volunteers who serve more than 1,750 children annually in Dallas County. Dallas volunteers have helped thousands of children find safe, permanent homes.
The Superhero 5K will raise funds for Lone Star CASA, which is focused on the children of Rockwall and Kaufman counties.
Good luck to all of our employees participating! We are proud to be involved with such a noble cause. Remember: every kid deserves a superhero!