Our president is at it again! Laser Image’s own, Barbara Morris, was featured on LifeHealth Pro, but this time regarding her article written on the benefits of e-signing.
Barbara shares the importance of a signature. “No matter how much the world has changed, some processes stay the same,” Barbara explains, “… one step of identity that is still required when closing any major deal is the personal signature.” While the signature may never disappear as one of the main forms of consent or identification, it is evolving into a digital version.
Barbara explains that paper and ink signatures are losing power because of two reasons. First, they are not secure. They can be easily forged, duplicated, lost or stolen. Second, having to deal with faxing, copying and printing, they can easily become costly. Electronic signatures retain the value of signing without loss of security and cost compromise.
New technology, like digital signing, makes processes more streamlined and helps to better organize and manage data, therefore increasing productivity. In her article, Barbara expounds upon the use of the digital signature, it’s history and why you should be e-signing from now on. You can read her article in full here.
Laser Image’s president, Barbara Morris, was featured on LifeHealthPro this week for her article on direct-mail marketing. Barbara shares the three basics strategies to be successful when using direct-mail marketing.
Barbara explains how social media and web marketing may be in the spotlight right now, it doesn’t always make it the best option for every audience. Only 45 percent of seniors have Internet service and most that do are able to filter sales messages. This makes reaching that particular audience through email difficult and can even waste your time. This only leaves the old faithful form of marketing: direct mail.
While new and innovative technology, such as our own Lead Force and CallTrack, has made marketing, sales and lead generation easier and more effective than ever, direct mail is still a proven and reliable strategy. Direct mail has stood the test of time and still generates substantial results. Barbara encourages that direct mail can deliver a powerful return on your investment when done right. She goes on to explain the basics of successful direct-mail marketing; make your list and check it twice, make it personal and engaging and offer incentives.
Barbara reiterates that just because direct mail isn’t the newest technique, it doesn’t mean it isn’t relevant and effective!
You can read Barbara Morris’ article in full here!
WEIGHT! We’ve lost a total of 252.80 pounds over the course of a little over two months through our Weight Watchers and wellness initiative! Go team go! It has been a great experience for all of us working to get our wellness back on track and in the right direction!
Just a recap for those who haven’t been following along with our wellness initiative – we started at the end of February with a focus on our employees and helping them make this year their best yet for health and wellness. We brought in a Weight Watchers rep, who taught our employees about better eating habits and how to use the WW system. During March, we created a new program called Massage Mondays. This included bringing in an office masseuse for chair massages. These massages lowered anxiety and relieved tension and improved overall awareness in our employees.
Even though this week marks the close of our wellness initiative, many Laser Image employees want to continue weighing in weekly and progress further with their health. The experience of getting healthy together has been a fun bonding experience for all of us at the office. We have constantly pushed and motivated each other to excellence and are extremely pleased with our results!
252.80 pounds later, and our team is healthier than ever and ready to continue making 2013 their best year yet!
Six weeks ago we started our employees on a wellness mission that included following a Weight Watchers at Work program. Our objective was to create happier, healthier employees by providing them with the resources they need to complete their health initiatives. We even added Massage Mondays to our agenda for the month of March, where employees received a ten-minute massage from a professional masseuse.
Throughout this journey, our staff has lost a total of 164.2 pounds and counting! We are so proud of each person participating, and we’re excited to see the total number of pounds lost continue to rise!
It no surprise to us that creating a healthier work environment for our employees would increase productivity. Without health related illnesses, employees tend to call in sick less, essentially making them more productive. However, that was second in importance to that fact that we love our employees and want their quality of life to be the best possible.
The Weight Watchers at Work program has taught our employees how to properly calculate healthy meals, and the Laser Image team has done its part in encouraging each participant along the way. We’ve even added healthier options to our birthday celebrations at the office that include fruit and Weight Watchers ice cream!
We’ve always been advocates of a happy and fun company culture. Adding a healthy aspect to our existing environment has only made it better. Stay tuned to our Facebook page for more of our Weight Watchers at Work updates!
This year at Laser Image we have put together a health and wellness initiative for our employees to make 2013 their healthiest year yet! Our employees have worked hard to develop software systems, including Leadforce and Campaign Manager in order to make businesses prosper, grow, and be more efficient. Now we want our team to be successful with their own health! We’ve already had over half our employees start the year off right by joining Weight Watchers at Work (WWW)! They’re being taught how to properly calculate healthy meals while receiving encouragement from other employees along the way to better health.
As a part of our wellness initiative for our employees, Laser Image has also hired a professional masseuse to come in and give chair massages every Monday for the month of March.
Photo credit: Fitsugar.com
That’s right. Massage Mondays! Within 10 minutes of the program being announced almost half the team was signed up! These relaxing chair massages will help relieve muscle pains and headaches, improve thinking and awareness, boost the immune system and lower anxiety, among many other benefits.
Healthy employees are happy employees in our book!
Follow us on Facebook and Twitter for updates on our newest wellness initiatives.
Posted in Business, Campaign Manager, Company, Laser Image, LeadForce, Software, Technology
Tagged Business, Campaign Manager, Chair Massages, Employees, Health, Laser Image, Leadforce, office culture, Weight Watchers, Wellness
We are so excited to share that Dallas Business Journal announced Laser Image as the 16th largest software development company in North Texas. Here is a snapshot of the top 16 companies:
Laser Image designs lead and data management software systems including LeadForce, which helps companies drive sales by analyzing leads and Campaign Manager, which not only helps organize campaigns but also analyzes the data from past campaigns to make future campaigns more successful and effective.
Laser Image was founded over 20 years ago by Barbara Morris and Chele Butler as a direct mailing company which grew into software development, mobile application development and custom software solutions. We are excited to be included in this distinguished list, which also includes Thomson Reuters and Sabre Holdings, and we look forward to growing even more!
For more information visit our website at
and follow us on Facebook and Twitter to keep up with company news.
Posted in Business, Company, Data Management, Laser Image, Technology
Tagged Campaign Manager, Dallas Business Journal, Data Management, Laser Image, lead generation software, Leadforce, Top North Texas Software Developer
Laser Image is headed to St. Petersburg, Florida January 29th through the 31st along with over 300 insurance and financial service executives for ICMG 2013!
While there, Laser Image team members Thea Raison, Keene Smith, and Schenita Floyd will be demonstrating our lead management software, LeadForce, and explaining how it can help companies manage their data to reach key milestones with greater accuracy and predictability. (Watch this video for more information)
Be sure to stop by booth 19 and try out our mobile app for LeadForce, which allows you to utilize LeadForce’s tools while on the move from a tablet or iPhone.
Comment below if you are planning to attend ICMG 2013! We look forward to seeing everyone in a week. For more information about Laser Image and LeadForce, visit our website, Facebook and Twitter.
Posted in Conference, Data Management, Laser Image, Lead management, LeadForce
Tagged Data Management, ICMG 2013, Laser Image, lead generation software, Leadforce, mobile application, Tablets